// Brand & press
The signal, not the noise.
BCN Techno is the local filter for techno in Barcelona: fewer listings, checked, opinionated and practical. This page is our brand guide and press kit.
01 Positioning
For
Visitors planning a night, people new to the city, and locals who want less noise.
We are
The friend who has been to every room: what is on, what the door is like, how to get there and back.
Unlike
Aggregators that list everything, we list less, tag it by sound, and say what we think.
Line: The signal, not the noise. / La señal, no el ruido. Descriptor: Barcelona techno. Filtered, verified, local.
02 The Signal
Four bars rising: noise filtered down to signal. The same bars show live door pulse on every venue, so the mark is also the product.
- Clear space around the logo: at least one bar width on every side.
- Minimum size: mark 16px, wordmark 120px wide.
- Colour only in Ink and Acid. No gradients, outlines, shadows or rotation.
- Do not redraw the type. Use the files below.
03 Colour
Acid means "act on this": picks, buttons, fresh reports. If everything is acid, nothing is.
04 Type
Headlines and body
Space Grotesk
Bold for headlines, Regular for body. Tight tracking on large sizes.
Labels, data, stamps
IBM Plex Mono
Uppercase with wide tracking for labels. Times, dates and prices are always mono.
Both are open-licence (OFL) and self-hosted. No third-party font requests.
05 System elements
- // labels open every section, like a briefing.
- PICK is an editorial choice and is never sold. PROMOTED is paid and always labelled.
- Checked dates go on anything that can go stale. Freshness is the product.
06 Voice
We sound like a local friend who has been to all of them: direct, specific, honest, a little dry. Never a promoter.
| Do | Don't |
|---|---|
| Best sound for headliners. Budget for a taxi up the hill. | An unmissable, insane, world-class experience! |
| Peak is 03:00 to 05:00. Arrive after 01:00. | Get there early to soak up the vibes. |
| Unverified. Send us a door report. | Guessing, or leaving it out. |
| Some ticket links pay us. It never changes what we recommend. | Hiding the money. |
| Not always pure techno, always a good room. | Calling everything techno. |
- Numbers, times and places beat adjectives.
- Give a verdict. One sentence, honest, useful.
- No hype words (epic, insane, unmissable, vibes), no exclamation marks, no em dashes.
- Venue and area names as locals write them: Poble-sec, Gòtic, Montjuïc, Plaça Espanya.
- English and Castilian Spanish across the site; Catalan for greetings, phrases and place names.
07 Independence
Picks and verdicts are never paid for. Promoted events are labelled PROMOTED. Affiliate commissions are disclosed in the footer of every page. Door reports are moderated for privacy and fairness, not for being negative.
